SAMHSA’s “Talk. They Hear You.” campaign aims to reduce underage drinking and substance use among youths under the age of 21 by providing parents and caregivers with information and resources they need to address alcohol and other drug use with their children early.

Research suggests that one of the most important factors in healthy child development is a strong, open relationship with a parent. It is important to start talking to your children about alcohol and other drugs before they are exposed to them—as early as 9 years old.

Click Here for parent resources to help you start—and keep up—the conversation about the dangers of drinking alcohol and using other drugs at a young age.

Click Here for the "Talking to Kids About Alcohol and Other Drugs: 5 Conversation Goals" flyer.

Click Here for the "Talk, They Hear You Mobile App" flyer.